Best Way To Predict The Future Is To Design It.
Featured Works
Small Wins
About Me
Working and collaborating with industry visionaries.
5+ years
As a Blockchain Enthusiast and a committed UIUX Designer.
11+
Fully functioning products shipped from zero to one.
20+
Happy clients, partners and project founders.
Bilingual
Native speaker of English and Chinese (Singlish also can).
What Sets
Me Apart
Forget about the qualifications. What is hard to come by even after years of practice is an eye for the aesthetics. The unmatched creativity, the sharp intuition for what looks amazing, the gut to cradle something unique, something delightful.
A good day for me looks like this: me working with a dream team to make sleek designs come alive. A bad day though? If I spot decimals in the padding space.
UX Research
UX Research focus on coming up with methodologies to understand user behaviour and their needs.
Wireframing
Wireframing is the blueprint, the skeletons of a good product. Provides a lo-fi visual guide of the final product.
UI Prototyping
UI Prototyping focus on iterative development of a mock-up which refines into the end product. My favourite part.
Presentation
Heads high! Grab a mic and stand on the stage, shout out to the world about how great this product is.
Branding Design
When clients approach me with no clue on what they want, we sit, have coffee and walkthrough the branding first.
Testimonials From Trusted Clients
Joan Lim
CEO of Sake Mama
Always a great job from Elspeth. She is one with a creative flair, an eye for details, and fine taste in design.
Wasim Fukase
CEO of Chainsight
Elspeth led the design of a revolutionary data product and after months of diligent work, we are proud to launch it. She was tasked to understand complex oracle technology and come up with a product so simple that every member of the community can adopt.
Mary Kelly
Artist & Lecturer
Jiang is a powerhouse! She knows how to navigate as the only designer on the team. Her designs are sensitive to the lifestyle of the user, and to the business model. Jiang’s skill as a presenter is impressive.
Tan Choon Hong
Founder of North Point Construction
Working with Elspeth was of great efficiency and fun. She’s a charm! She manage to deliver on time, the team love the clean deliverables. Great work!
Raunaq Chamdia
PM of Spotted Parking
Working with Elspeth on Spotted was a genuinely great experience. She brought a strong sense of creativity and ownership to the project—from shaping the branding to rethinking how users interact with the app. She constantly pushed for ways to make Spotted more intuitive and unique. Her input made a real difference.
Peer M. Sathikh
Chairman of NTU Design Faculty
Jiang is a very thoughtful designer, taking into consideration every facet of the process. She takes design thinking process through human factors and harmonised aesthetics. I am very pleased with her achievement. Jiang has positive energy and disarming smiles, she is keen to listen, learn, and experiment.